The article highlights an important shift in the way iGaming operators assess affiliate traffic. As you mentioned, affiliate traffic often accounts for 30-40% of an operator’s total player intake, and yet many operators focus primarily on conversion rates and first-time deposits when evaluating affiliate performance. This creates a blind spot in assessing the true long-term potential of new players.

The introduction of WealthScore™ offers an innovative approach by segmenting players based on their wealth profile, providing operators with a deeper, real-time view of player value right from the outset. By incorporating wealth data, operators can assess whether they’re acquiring low-value or high-value players, thus enabling more informed decisions about where to allocate marketing spend, how to structure revshare agreements, and how to target the right type of player for long-term engagement.

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